Inspired by half-frame cameras, the X half is a fun addition to Fujifilm’s range, and features a rear LCD monitor, offering vertical shooting and movie recording at a 3:4 aspect ratio. It has an optical viewfinder which evokes the feel of film cameras, recreating and improving upon distinctive rendering capabilities. It also offers a unique new "2-in-1" mode, which allows users to combine two still images or movies into one composition in-camera, providing richer storytelling capabilities than single images.

The camera features Fujifilm's iconic Film Simulation and Grain Effect; reproducing the unique grain texture of film photos. It also offers new filters such as light leak and halation, to provide users with a wide range of creative expressions.

The lightweight design and retro aesthetics evoke the appeal of classic cameras in a compact 240g body. The compact size and easy-to-use touch controls on the rear LCD of the X half mean the user is ready to shoot anywhere, anytime.